Do some of these things, make a lot more money!
Word of mouth!
- Ensure your family and friends know exactly what services you offer, enlist them to help spread the word.
- Ask clients to tell their friends and colleagues about your services. Be sure they know you’re taking new clients, some assume you’re not (especially if you complain about being busy).
- Offer free consultations and site visits for referrals.
- Leave flyers or business cards pinned up at your local coffee shops and post offices.
- Don’t be shy! Mention your services to baristas, that person you met in the grocery line and anyone else who seems interested.
- Generic services email (outline your offered services) with links to your website. Have this on file, send to website and phone inquiries you receive.
- Email newsletters keep you consistently in front of clients and leads. Consider sending monthly or bi-monthly.
- Recent listings emails to clients, agents, and industry professionals.
- “Welcome New Tenant” emails to clients, agents, and industry professionals.
- Big change announcements – like price reductions or promo deals.
- Gather a list of commercial real estate property owners or tenants from LoopNet Property Records .
- Sales letters written to your target market can be sent to your gathered list of CRE property owners or tenants.
- Send attractive postcards with listing information to potential lessees (leases) or property owners (sales).
- Mail a cover letter and company brochure to potential lessees or property owners.
- Send attractive postcards announcing your services to potential clients.
- Purchase Google AdWords that target your prospects. You can narrow this range quite a bit! Example: I want my ad to show to Las Vegas residents searching for “best commercial real estate agent” or “available industrial suites.”
- Ads in local industry magazines or business gazettes.
- Banner ads on popular industry websites.
- Exchange links with popular industry websites.
- Send clever holiday greeting cards to your clients and prospects.
- Comment on industry blogs to draw prospects back to your website.
- Blog to show expertise and bring in more people to your website.
- Keep up with Twitter and post on popular tags such as #CRE.
- Build a Facebook page and post your newest listings and congratulate new tenants.
- Announce new blog posts on Twitter and Facebook to bring people into your website.
- Join an industry organization and get listed.
- Join local NAIOP chapter and participate in functions.
- Join local Better Business Bureau and participate in functions.
- Join the local university (even if you’re not an alumni) to mentor or be a guest speaker.
- Offer to be a guest speaker during an organization’s meetings.
- Social involvement in churches, schools, universities, and others can bring more word-of-mouth leads.
- Offer services for free to charitable organizations of your choice.
- Donations are often rewarded with linking your website to the charity’s web page.
- Give discounts to referrals from charitable causes.
- Participate in events and hand out cards or promo items.
- Buy quality pens, hats, and shirts. Promos are of no use if they’re thrown away!
- Pass promo items out at events, offer them to charity, and bring them to networking factions.
- Offer to hire a photographer at industry events. Have the photographer place your business card with printed photos.
- Pass out flash drives of your information to industry professionals. After they’re done looking through the files, they can still use the branded flash drive.
- If you insist on the cliché flashlights, make sure they actually give off light. If the flashlight isn’t quality, it becomes the most discarded promo item. “Brighten your Investment Portfolio with…”
- Industry conventions are a great place to meet new leads and fellow professionals.
- Participate in trade shows that your target prospects may attend.
- Enter yourself into local or national “industry professional” awards.
- Cross promote with other industry professionals. “I’m an industrial agent, but is an excellent retail agent.”
- Make friends with a powerful contender that’s not interested in your target market and pass each other referrals.